So when you spot violence, or bigotry, or intolerance or fear or just garden-variety misogyny, hatred or ignorance, just look it in the eye and think, ’The good outnumber you, and we always will.’

The purpose of an article page is to read the article. It’s not to show an advertisement. It’s not to get a click. It’s not to create a lead. It’s not to read related or recommended items. It’s to read the damn article!

I think this sort of thing happens because nobody really believes they’re building relationships with readers. It’s too bad, if people just honored the very basic interaction they are asking people to have with their content, they might just build the relationship they’re looking for.

If buyers start asking ‘does it have Facebook Home?’ — and I think many will — that will be bad news for both Google and Apple. However, the Google – Facebook war is sure to be more vicious than the Google – Apple war because Google and Facebook have the same customers: advertisers. Users are their currency, and Facebook is about to rob the bank.

What Home allows Facebook to do is put Edgerank and people’s ‘social graphs’ on steroids by giving them easy access to their identities. A Facebook-centric phone that constantly tells you what you want to hear about yourself and your friends means that you’ll find less and less use for the rest of the Internet. And that’s very, very good for Facebook since engagement is everything for an ad-based business.

And most importantly it is Facebook, a company that is known to have played loose-and-easy with consumer privacy and data since its very inception, asking for forgiveness whenever we caught them with its hand in the cookie jar. I don’t think we can be that forgiving or reactive with Facebook on mobile.