What Home allows Facebook to do is put Edgerank and people’s ‘social graphs’ on steroids by giving them easy access to their identities. A Facebook-centric phone that constantly tells you what you want to hear about yourself and your friends means that you’ll find less and less use for the rest of the Internet. And that’s very, very good for Facebook since engagement is everything for an ad-based business.
Rian van der Merwe, Forget about ads and privacy, Facebook Home is about identity