The Launch is Dead


Kelly Sutton:

Launches … are a poor representation of how great software today is built. It’s a holdover from the days of boxed software, where supply chains had to be managed and masters golded. The same that is true then is still true now: great software is the result of continuous refinement. The only thing different today are the release schedules.

Software today is developed on a continuum. The discrete measure of software progress is a commit.