We’d always assumed the labels had met with a team of technology experts in the late nineties and ignored their advice, but it turns out they never even got that far — they didn’t even try! Understanding the Internet certainly isn’t easy — especially for an industry run by a bunch of technology-averse sexagenarians — but it’s definitely not impossible. The original Napster hit its peak in 1999 — kids born since then have hacked into CIA computers. Surely it wouldn’t have taken someone at Universal more than a month or two to learn enough about the Internet to know who to call to answer a few questions. They didn’t even have any geeky interns? We give this industry six months to live.

Universal Music CEO Doug Morris Speaks, Recording Industry in Even Deeper Shit Than We Thought — Vulture — Entertainment & Culture Blog — New York Magazine